Three Generations of Commitment

Mike Rosell and Michael Rosell, Sr.

The Rosell Insurance Agency, Inc. was established in 1950 by Edward Rosell in Lincroft, New Jersey. Since our founding 70 years ago, we have grown into a multi-line agency serving thousands of policyholders throughout New Jersey.

Now led by Mike Rosell, Jr., our commitment to our clients spans three generations. We specialize in all types of insurance coverage for your home, your cars and your business.

Since we are “Independent Agents”, we have the significant advantage of representing many different companies. The insurance companies we use are among the most reputable and trusted in the industry. Most of them date back to the 1800s!

We are also proud members of the New Jersey Agents Alliance, a group of NJ’s elite independent insurance agents dedicated to connecting business owners and individuals with the best insurance options and pricing available.

Our top priority is to protect you, your family and your business!